The International Network for the Prevention of Elder Abuse (INPEA) introduced the first World Elder Abuse Awareness Day to support the Madrid Plan of Action on Ageing. The INPEA is working with interested individuals, agencies, organizations, non-governmental organizations, governments and businesses throughout the world to promote this special day.

What are Canadians Doing?
This special day is a time to share information, learn more, discuss the issue of abuse of older adults, and become involved. Canada has been recognized internationally as a leader in raising public awareness of abuse of older adults and in developing innovative and respectful approaches to dealing with the issue.

Many Canadians are using June 15th as an opportunity to recognize local and regional efforts that are being made to raise awareness of abuse of older adults. The colour purple - has been designated as the awareness colour for elder abuse - in purple ribbon campaigns and organized intergenerational events.

Want to Learn More?
For more information on Canadian and international activities in support of World Elder Abuse Awareness Day, visit the websites:

• Canadian Network for the Prevention of Elder Abuse www.cnpea.ca
• International Network for the Prevention of Elder Abuse www.inpea.net

Show the world you care about ending elder abuse and neglect.
"Wear a purple ribbon" on World Elder Abuse Awareness Day
every June 15th